Anti-Aging Primer with SPF 50 for Daily Sun Protection

La Roche-Posay's commitment to dermatology is evident in the brand's products, which are developed in partnership with dermatologists to complement and enhance their patients' treatments, promoting good skincare practices at home every day. Over 90,000 dermatologists worldwide* recommend La Roche-Posay, as the brand is dedicated to improving the quality of life of its customers by developing safe and effective products.

Formulated with stringent safety standards, La Roche-Posay partners with key opinion leaders in dermatology to test the brand's products for efficacy and safety, ensuring the formulas deliver on their promises. Allergy-tested, non-comedogenic, and suitable for sensitive skin, the brand's products are packaged in a way to minimize possible contamination.

At the core of La Roche-Posay's formulas is the brand's exclusive Thermal Water from France, which is highly concentrated in Selenium and has been used in a European center of thermal technology since 1905 for its antioxidant and soothing properties.

In 2010, La Roche-Posay introduced the SOS Save Our Skin campaign to inform the public about the dangers of UV rays and the importance of practicing sun-safe behavior in order to prevent skin cancer. Consumers are encouraged to protect their skin, check their moles, and play safe in the sun.

Anthelios, La Roche-Posay's range of sunscreens, offers an assortment of formulas for all skin types and tones, including serum, primer, dry touch, lotion, and spray textures. The brand's exclusive Cell-Ox Shield Technology is formulated with a synergistic UVA/UVB filtering system to provide broad-spectrum protection, along with a powerful antioxidant complex to further protect the skin from free radicals.

Anthelios sunscreens are dermatologist-tested, allergy-tested, oil-free, non-comedogenic, fragrance-free, and suitable for sensitive skin. They have won over 90 beauty awards* and are formulated with advanced UVA/UVB protection and antioxidants to help decrease the risk of skin cancer and early skin aging caused by the sun, when used as directed with other sun protection measures.

The Anthelios range includes a variety of products, such as the Daily Anti-Aging Primer with Sunscreen, which has a lightweight mousse texture that provides broad-spectrum SPF 50 protection, an instant blurring effect on visible signs of aging, and absorption of shine and imperfections. It can be used after a moisturizer and before makeup.

In summary, La Roche-Posay's commitment to dermatology, stringent safety standards, and innovative suncare solutions are reflected in the brand's Anthelios range, which offers a variety of high-performance, award-winning sunscreen products to meet the diverse needs of consumers.

Survey on the OTC skincare market carried out by IQVIA and other partners (Ipsos, TNS) among dermatologists in 62 countries, August 2018. La Roche-Posay Awards Report, 2019.

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